Planner
Business Model Planner
Ten blocks, one page. Fill them in and the gaps in your model become obvious — usually in channels, cost structure or how money actually arrives.
What you enter here becomes part of your startup plan, saved in this browser.
Your model
Who exactly do you serve? Start with one segment.
The job or pain you address, in the customer's words.
What you actually deliver to solve it.
Why choose you over the alternative they use today?
How you reach, sell to and serve customers.
What you charge for, how, and how often.
Your biggest fixed and variable costs.
People, skills, assets, licences, capital.
The work that must happen every week.
Suppliers, platforms and collaborators you depend on.